#lovesouthafrica video campaign
South African Tourism
South African Tourism requested a series of short films and stills shot on location in Cape Town and Johannesburg, to illustrate less familiar sides of South Africa - with the aim of promoting the country as a desitination to the 20-35 age group.
A week shooting on location covered various aspects of South African life, plus coverage of several adventure sports with extreme athlete Tancrède Melet.
Two groups of films were produced - series 1 with the focus on different experiences of South Africa (nature, cities, design) released under the title 'CELEBRATE', and a further series introducing a selection of characters talking about their lives in South Africa.
The video clips and a selection of stills were used to ampliment the campaign #lovesouthafrica, and used on a microsite created in conjunction with the Guardian newspaper.