A/W13 men's underwear

Paul Smith

Brief

The British design brand solicited Montaz-Rosset Film to produce an advertising campaign for part of their new menswear range for A/W 13, working with highline athletes Tancrède Melet and Antoine Moineville.

Production

A promotional film featuring the athletes climbing and highlining against the backdrop of the Mont Blanc massif was released via social media channels, and shared across fashion and news blogs worldwide.

A behind-the-scenes clip was then released showing how the clip was shot and put together, and was also well recieved.

Paul Smith used stills produced to launch the underwear range, with print media coverage and in-store lighbox installation in Selfridges, London.

 

Videos

450511591_295
Paul Smith Highlining video
 
453928669_295
Behind the scenes on Paul Smith shoot
 

Photos

Chamonix_adventure_festival_course-
Tanc-antoine-02-copy
Tanc-08
Tanc-02
Boxers-still
Antoine-03
Tanc-07
Tanc-10